Earthquakes Shine Spotlight on Fans in 2017 Billboard Campaign

The Forward As One campaign features Earthquakes Season Ticket Holders alongside players

SAN JOSE, Calif. - The San Jose Earthquakes introduced Thursday the 2017 Forward As One billboard campaign in the Bay Area. 

The billboards, which feature Earthquakes Season Ticket Holders and players celebrating together, embody the club's Forward As One slogan, showing that the organization, team and fans are unified as they enter the 2017 season.

            PHOTOS: Earthquakes 2017 Forward As One billboards

The Quakes invited select season ticket holders to participate in the photo shoot to capture images for the campaign. The fans will also appear in more Quakes creative assets throughout the 2017 season.

In addition to the billboards, the campaign consists of transit ads, a full VTA Light Rail wrap and street signage. The introduction came in conjunction with the unveiling of the Earthquakes 2017 primary kit and two weeks before the Quakes start the 2017 regular season. 

The Quakes will kick off the season on Saturday, March 4 at 6:45 p.m. against the Montreal Impact at Avaya Stadium.

Earthquakes Unveil 2017 Primary Kit

Quakes to debut black jerseys on opening day vs. Montreal

SAN JOSE, Calif. - The San Jose Earthquakes and adidas today unveiled the team's new primary kit for the 2017 season. 

The Quakes' stunning new threads feature a primarily black color scheme for the first time since 2013 and combines the past, present and future in its composition.

PHOTOS: Earthquakes players modeling the 2017 primary kit

The sleek design concept and lightweight construction allows the players to perform without resistance and the adidas logo and MLS Crests are heat applied for maximum player comfort. The kit also features the best of adidas technology with an engineered Adizero back panel for player comfort and temperature regulation.

A black and master blue layout with gradient diagonal to horizontal pattern, derived from the club's crest, brings a completely fresh look to the team. It features blue adidas stripes on the shoulders and a blue ribbon around both sleeve cuffs. The right sleeve has the team's three pillars-Unity, Devotion, Heritage-written in white, and the SJ74 word mark is printed in blue as a jock tag on the left side. The inner neckline also has a red stripe as a nod to the team's past.

The shorts are black with blue adidas stripes running down both sides. The socks are also primarily black, but feature blending hoops and the SJ74 word mark in blue. Player names and numbers are a bold white, which pops off the kit's black base.

The 2017 kit is now officially available for purchase, with all Earthquakes Season Ticket Holders receiving a 20% discount.

Fotos: Luis Alberto Torres-ISCDeportes